# Sales Skills For Founders

> Sales doesn’t have to feel awkward or manipulative. Each week, learn how to lead better sales conversations, spot weak deals early, and build a pipeline you can actually trust.

This file provides information about Sales Skills For Founders to help large language models understand and reference this publication's content.

## Posts
- [You know what to do, now practice it.](https://www.salesskillsforfounders.com/p/you-know-what-to-do-now-practice-it)
- [If I asked you right now, could you explain how you'll hit your revenue goal?](https://www.salesskillsforfounders.com/p/if-i-asked-you-right-now-could-you-explain-how-you-ll-hit-your-revenue-goal)
- [Stop Selling The Fix. Start Selling The Finish Line.](https://www.salesskillsforfounders.com/p/stop-selling-the-fix-start-selling-the-finish-line)
- [Your Product Is Not The Hero Of The Story...Your Buyer is.](https://www.salesskillsforfounders.com/p/your-product-is-not-the-hero-of-the-story-your-buyer-is)
- [You didn't lose on price. You lost in the diagnosis.](https://www.salesskillsforfounders.com/p/you-didn-t-lose-on-price-you-lost-in-the-diagnosis)
- [They don't sign the contract, but they control the outcome](https://www.salesskillsforfounders.com/p/they-don-t-sign-the-contract-but-they-control-the-outcome)
- [4 reasons your deals stall after discovery](https://www.salesskillsforfounders.com/p/4-reasons-your-deals-stall-after-discovery)
- [You already know what to do. That's the problem.](https://www.salesskillsforfounders.com/p/you-already-know-what-to-do-that-s-the-problem)
- [You let them off the hook...and you didn't even know it.](https://www.salesskillsforfounders.com/p/you-let-them-off-the-hook-and-you-didn-t-even-know-it)
- [Why saying "yes" too fast is costing you deals](https://www.salesskillsforfounders.com/p/why-saying-yes-too-fast-is-costing-you-deals)
- [Before you hit send on that proposal...](https://www.salesskillsforfounders.com/p/before-you-hit-send-on-that-proposal)
- [🐠 The fish can't see the water ](https://www.salesskillsforfounders.com/p/the-fish-can-t-see-the-water)
- [Different call. Different prospect. Same result.](https://www.salesskillsforfounders.com/p/different-call-different-prospect-same-result): You remember the definition of insanity, right?
- [What Tiger Woods can teach you about selling in 2026](https://www.salesskillsforfounders.com/p/what-tiger-woods-can-teach-you-about-selling-in-2026): The game changed. Here's how to adapt.
- [Don't drop your price. Do this instead.](https://www.salesskillsforfounders.com/p/don-t-drop-your-price-do-this-instead): Why discounting is hurting your chances to close business
- [The Best Salespeople Aren't the Best at Selling](https://www.salesskillsforfounders.com/p/the-best-salespeople-aren-t-the-best-at-selling)
- [Get a GRIP on your offer](https://www.salesskillsforfounders.com/p/get-a-grip-on-your-offer): Know which bucket your buyer lives in and reframe your offer around it.
- [Are you missing the signals your buyers are sending?](https://www.salesskillsforfounders.com/p/are-you-missing-the-signals-your-buyers-are-sending)
- [Your sales calls are hiding your best marketing insights](https://www.salesskillsforfounders.com/p/your-sales-calls-are-hiding-your-best-marketing-insights)
- [What to Say When You Don't Know Where to Start](https://www.salesskillsforfounders.com/p/what-to-say-when-you-don-t-know-where-to-start): A simple method to guide the conversation in the right direction
- [They learned a lot. Then bought from someone else.](https://www.salesskillsforfounders.com/p/they-learned-a-lot-then-bought-from-someone-else): Was it ever a deal in the first place?
- [Stop selling 80% of what buyers ignore](https://www.salesskillsforfounders.com/p/stop-selling-80-of-what-buyers-ignore): focus on their core problems, find yourself some more wins.
- [🏈 Don’t let the ball get intercepted at the goal line](https://www.salesskillsforfounders.com/p/don-t-let-the-ball-get-intercepted-at-the-goal-line): Get crystal clear on what it takes to get in the endzone
- [If Every Day Feels Exhausting, Read This](https://www.salesskillsforfounders.com/p/if-every-day-feels-exhausting-read-this)
- [The Moment Buyers Decide If You’re Worth Continuing With](https://www.salesskillsforfounders.com/p/the-moment-buyers-decide-if-you-re-worth-continuing-with): and the "R.A.D." Framework to own that moment
- [If There’s No Deadline, There’s No Deal](https://www.salesskillsforfounders.com/p/if-there-s-no-deadline-there-s-no-deal): "fence-sitters" don’t move without making it compelling
- [The Fastest Way To Spot Weak Deals Early](https://www.salesskillsforfounders.com/p/the-fastest-way-to-spot-weak-deals-early)
- ["Yes, And..."](https://www.salesskillsforfounders.com/p/yes-and): The subtle art of building shared ideas
- [How You Do Anything Is How You Do Everything](https://www.salesskillsforfounders.com/p/how-you-do-anything-is-how-you-do-everything): The work compounds to serve you in other areas of your life
- [Don't Forget To Make It Simple](https://www.salesskillsforfounders.com/p/don-t-forget-to-make-it-simple): If your processes are complex, it makes your business look the same.
- [Don’t Parrot What Others Are Saying 🦜](https://www.salesskillsforfounders.com/p/don-t-parrot-what-others-are-saying): Be uniquely you in everything you do.
- [Prevent Sticker Shock With One Simple Shift](https://www.salesskillsforfounders.com/p/prevent-sticker-shock-with-one-simple-shift)
- [Create Urgency Without Sounding Salesy](https://www.salesskillsforfounders.com/p/create-urgency-without-sounding-salesy): Urgency isn’t about pressure. It’s about clarity.
- [The small habit that’s killing your lead flow](https://www.salesskillsforfounders.com/p/the-small-habit-that-s-killing-your-lead-flow): and your pipeline
- [What Founders Miss When Chasing Year-End Deals](https://www.salesskillsforfounders.com/p/what-founders-miss-when-chasing-year-end-deals)