Welcome to issue 80! Did someone forward this to you? If so, Subscribe here!
⚡ Today’s Skill In A Sentence ⚡
Do what the greats do, practice the fundamentals often.
Today’s Skill: Practice Makes Permanent
I’ve done 80 of these newsletter issues and have been grateful to have gained hundreds of new friends and subscribers in the process.
But, with those growing numbers, a lot of earlier content gets missed. And there are some gems in the archives, all bias aside. 😄
And since this is a sentimental issue number, (Jerry Rice is my all-time favorite NFL player who wore #80 as a San Francisco 49er), I thought about what made Jerry such a great player.
He relished the hard work and practiced the fundamentals better than anyone.
So, as an ode to that greatness, I’m throwing it back to some past issues that you can take action on today and start practicing relentlessly.
I chose these based on the topics a majority of people struggle with.
Feel free to look through the entire 80 issues here and search for topics where you’re struggling. Bookmark it and review it often.
→ An issue that will help you keep your pipeline clean
→ An issue to help you ask yourself the tough questions
→ An issue that helps you take control of distractions
→ An issue to help you not shrink from tough pricing discussions
→ An issue to give you structure to your sales calls
→ An issue to help you build urgency the right way
→ An issue to help you set the tone for proposal calls
→ An issue to simplify your sales process
→ An issue to get you over the anxiety of asking to start
→ An issue discussing the foundations of objections
→ An issue establishing guardrails for your demos
→ An issue to get to the core of great discovery
Be like Jerry and practice the fundamentals.
You’ll stop focusing on what you don’t know and trust what you do.
That’s how you start building confidence when you’re live with a buyer.
That’s how practice becomes permanent.
Action Item
Pick one that resonates, read it today and then do the accompanying “Action Item” included in that issue.
→ Be proactive.
→ Do the practice.
→ Refine the skill often.
Reply and let me know what issue you chose and if you have any follow-up questions, I read every email.
Here are other ways I can help:
Need to get a quick W? Let me roast one of your sales calls so you can get immediate & actionable feedback to use on your very next call → Get Roasted Now
Want to build a repeatable sales foundation? Let’s see if the 90-day Sales Accelerator is right for you → Grab time to chat here
That’s all for today! If you wanted to say hello, reply to this email or catch me over on Linkedin
The best way you can support me is by passing this newsletter along to a fellow founder or shout it from the rooftops on your socials!
until next week!
just get started,
Brian
